Who is Team Redline?
Founded over 20 years ago, Team Redline is a professional Simulator Racing Team competing at the highest level of sim-racing esports. Over the years, Team Redline has established itself as a leading force in the competitive esports racing scene, winning numerous accolades in their respective categories and solidifying their reputation as the most successful simulator racing team of all time. Team Redline boasts a roster of talented and experienced sim racers from all over the world, having a mix of real and virtual racing drivers, from two-time Formula One world champion Max Verstappen to sim legend Kevin Siggy.
What is Simulator Racing?
Simulator racing is widely considered among the motorsport community as the purest form of motor racing, allowing passionate racers to come together and compete on the world stage at a fraction of the cost with equal opportunity. Sim racing is continuing to grow as it bridges the gap between real racing and esports.
Logo & Brand Objective
Grabbing relevant research towards the project came first. Implementing "racing culture" into the logo was something I wanted to prioritize. I continued my work by creating a moodboard of ideas and inspiration for the new logo. After moodboarding, I had made sketches and finalized the logo. Once fully complete, I organized all my works, created guidelines, 3D mockups, and began livery exploration.
Livery Breakdown
First, obtaining relevant information and images towards my moodboard. With this moodboard, it would serve as a foundation for ideas when working on the livery. Between Photoshop, Illustrator, and Blender, I would get a better visual understanding of where I was going with the project. Along with the livery, I created simple Blender environments. Eventually, I would come up with a final product.
Marketing Graphics Process
Once I finished my moodboard, logo assets, livery assets, and additional graphic assets, I was ready for the final part. I used a digital notebook to help keep track of my overall progress on the project along with social media assets. Futhermore, I went through social medias and official websites to understand what Team Redline is communicating visually. After, I wrote my notes, and came up with the final results. [Upcoming Event Graphics, Placement Graphics, Schedule Graphics, Update Graphics, and more]
Thank You for Viewing!
Originally, this project had started as a small livery idea but eventually evolved into something bigger. In March, I started my passion project by creating a livery for the simulator team, Team Redline. Time carried on, and I had decided to go furthermore with the project. There was alot of time spent towards this project as it was handled on my lonesome. Once again, thank you for viewing.
Art Direction - GNSX
Logo Design - GNSX
Livery Design - GNSX
Social Media Design - GNSX
3D Car Model - RBLXSupercars / Sketchfab
3D Helmet Model - Pierr3louisbaril / CGTrader
